Campaign 'Obsessed with Sound' wins SXSW Award
The Philips campaign Obsessed with Sound garnered an important award at the 15th annual SXSW Interactive Awards in Austin, Texas.
The SXSW Interactive Music category honours exceptional projects related to musicians, orchestras and the music industry. The campaign Obsessed with Sound by Tribal DDB Amsterdam consists of an interactive music video of the Metropole Orchestra in which the individual instruments can be heard, in line with Philips’s promise to reproduce every single detail. "It is truly rewarding to see the innovative and relevant use of music – and the superb performance of the Metropole Orchestra – being recognized by the world's renowned music experts. The SXSW Interactive Festival and Awards are known for requiring exceptional standards of work. It is an honour for Tribal DDB Amsterdam to be in the winners' league", in the words of Sandra Krstic, Deputy Managing Partner of Tribal DDB Amsterdam.
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Laatste aanpassing op Monday 26 March 2012